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  1. Home
  2. About Life
  3. Why Life Insurance
  4. Life Insurance Mothers Day

Show Mom How Much You Value Her: Buying Life Insurance for Mother's Day

In the 100 years since the first Mother’s Day was celebrated, women and mothers lives have changed dramatically.

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We think of Moms as friend, disciplinarian, psychiatrist and teacher. Mom is the often who makes lunches, clean clothes, and shuffles the kids to appointments. Mothers are changing too, with women postponing motherhood until later in life, and more women who've never married giving birth.

For Mother's Day the greatest gift may be the one that doesn't come in a traditional box or gift bag. A life insurance policy can be a unique and meaningful present, and helpful in ensuring that your family will be financially protected no matter what life brings. We suggest that you consider buying life insurance for anyone who brings exceptional value to your family.

Who may need life insurance?

Working Moms: The impact of working mothers has changed dramatically over the past few decades, with mothers the primary or only workers for 40% of households with kids under 18. That is more than 3x the rate since 1960. And women are not only working for others. With over 70% of mothers who are helping or solely providing financial support, it's probable that their loss could cause financial strain to their family.1

Stay-At-Home Moms: As of 2021, 26% of mothers were stay-at-home moms.2 On average, these moms spend 6 hours a day on childcare and household-related tasks.3 While a stay-at-home mom may not immediately seem like a good candidate for life insurance, the work that they do in the household has incredible value. If something were to happen, the financial impact of finding housecleaning and cooking services, as well as childcare, could be significant.

Caregivers: According to the Caregiving in the US 2020 report, 61% of caregivers are women.4 Providing care not only to their children, but often to other family members such as parents, in-laws, or spouses. Women caregivers generally help provide financial assistance to their families, by maintaining employment outside the home as well. Buying Life Insurance for caregivers in your family may help secure the comfort and security of multiple generations. Buying life insurance for the caregivers in your family may help secure the comfort and security of multiple generations.

Grandmas Too: Do you rely on your kid's grandma for childcare? If your mother or mother-in-law is watching your children while you and your spouse work, she is providing a value to the family that is financially significant. Replacing day care services, should something happen to her, could cause a strain on finances. Use this Mother's Day to show her she's a valued part of your family, and discuss a life insurance policy for her.

Dads: It may seem strange at first to buy yourself something for Mother's Day, but when you're a father, life insurance is one of many important ways to help provide for your family. Use this holiday to show your wife that you want to help ensure her future, and the future of your kids, from the uncertain.

How can life insurance help?

The Everyday Expenses: With the loss of a spouse, specifically a mother, life insurance can be very helpful covering everyday expenses like mortgages, utility and grocery bills as well as childcare. These expenses can become overwhelming in a single income household, and life insurance can ease some of this stress.

Final Costs: When a death occurs, families may be overwhelmed by medical bills and funeral costs. With the help of life insurance, these costs may be covered allowing a grieving family to focus on what matters.

Your Children's Futures: If a spouse passes, it's not unlikely that many of the household resources would be diverted to paying the bills. Keeping your home and buying groceries might take precedent over continuing to fund a college account for your children. With the help of life insurance, you may be able to maintain the financial picture that you and your spouse had originally planned.

Many good mothers know that preparation is key to a happy and healthy home. Purchasing life insurance for both mom and dad can be an important step to helping to secure the future of your family. If you're interested in learning more about life insurance for this Mother's Day, get started by requesting a quote.

 

1. https://usafacts.org/articles/how-many-mothers-are-in-the-labor-force/

2. https://pewrsr.ch/3YlVizf

3. https://www.nasdaq.com/articles/heres-how-much-economists-say-stay-at-home-moms-should-get-paid

4. Caregiving in the U.S. 2020 - AARP Research Report

Buying Life Insurance for Mom Get Started Now!

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Product Form Numbers

Product base plans, provisions, features and riders may not be available in all states and may vary by state

Whole Life

Product Form #'s State Applicability
GIWL

Policy Forms: ICC21-20532 Rev0621, 20532, 20532-5 and 20532-10 Rev0621.

Rider Numbers: ICC23-23200, ICC15-15200, 15200, 15200-35, 13600-5, 15200-10, ICC23-23201, ICC15-15201, 15201, 15201-5, 15201-10 and 15201-35.

All States

American Elite Whole Life 2
(Conversion product only)

Policy Forms: ICC17-17917, 17917, ICC17-17917N, 17917N.

Rider Numbers: ICC23-23601, 13601, ICC23-23601N-B, 13601N-B, 1CC14-14001,14001, ICC17-14001N-B, 14001N-B, ICC22-22995, 22995, ICC23-23995N-B, 23995N-B, ICC14-14012, 14012.

All States, except NY

Single Premium Whole Life
(Conversion product only)

Policy Forms: ICC17-17918,17918, ICC17-17918, 17918.

Policy Forms: ICC17-17918N, 17918N Rev032.

All States, except NY

NY only

American Elite 2
(Conversion product only)

Policy Forms: 17917N-33 Rev0121.

Rider Numbers: 13601N, 14001N, 23995N-B.

NY only

NY only

Term

Product Form #'s State Applicability
SAT

Policy Forms: ICC21-19311 Rev0321, 19311, ICC21-19310 Rev0321, 19310, 19310N-33 Rev0321.

Policy Forms: 19311N-33 Rev0321.

Rider Numbers: ICC14-14012, 14012, ICC23-23601, 13601, 13601N, ICC14-14001, 14001, ICC22-22995, 22995.

Rider Numbers: 14012N, 14001N, 22995N.

All States, except NY

NY only

All States, except NY

NY only

Fixed UL

Product Form #'s State Applicability
Secure Lifetime GUL 3

Policy Forms: ICC15-15442, 15442.

Policy Forms: 15442N Rev0518.

Rider Numbers: ICC23-23600, 15600, 13600-5, ICC18-18012, 18012, ICC22-22995, 22995, 15972, 15972N, ICC14-14002, 14002, ICC23-23601, 13601, ICC15-15990, 15990.

Rider Numbers: 17600N, 18012N, 22995N, 14002N, 13601N, 15990N.

All States, except NY

NY only

All States, except NY

NY only

IUL

Product Form #'s State Applicability
Max Accumulator+ II

Policy Forms: 19646N Rev0120.

Rider Numbers: 17600N, 18012N, 22995N, 13601N, 07620N, 14002N, 15996N, 18004N.

NY only

Max Accumulator+ III

Policy Forms: ICC22-22191, 22191,23191-5.

Rider Numbers: ICC23-23600, 15600, 13600-5, ICC18-18012, 18012, ICC22-22995, 22995, 14306, ICC23-23601, 13601, 07620, ICC14-14002, 14002, 15996, 15997, ICC15-15994, 15994, ICCC18-18004, 18004.

All States

Value+ Protector III

Policy Forms: ICC16-16760, 16760.

Policy Forms: 16760N Rev0618.

Rider Numbers: 17600N, 18012N, 22995N, 13601N, 07620N, 14002N, 15992N, 18004N, 15990N.

Rider Numbers: ICC23-23600, 15600, 13600-5, ICC18-18012, 18012, ICC22-22995, 22995, ICC23-23601, 13601, 07620, ICC14-14002, 14002, ICC15-15992, 15992, 15997, ICC18-18004, 18004, ICC15-15990, 15990.

All States, except NY and VT

NY only

NY only

All States, except NY and VT

Protection Extend IUL
(Conversion product only)

Policy Forms: 19471, ICC19-19471.

Policy Forms: 19471N.

Rider Numbers: 16110N, 15990N, 18012N, 22995N, 13601N, 14002N.

Rider Numbers: 16110, ICC16-16110, 15990, ICC15-15990, 15997, 18012, ICC18-18012, ICC22-22995, 22995, ICC23-23601, 13601, 14002, ICC14-14002.

All States, except NY and VT

NY only

NY only

All States, except NY and VT

QoL Term

Product Form #'s State Applicability
QoL FlexTerm

Policy Forms: ICC21-19311 Rev0321, 19311, ICC21-19310 Rev0321, and 19310.

Rider Numbers: ICC14-14012, 14012, ICC14-14001, 14001, ICC23-23602, 15602, ICC23-23603,15603, ICC23-23604, 15604, AGLA 04CHIR-CA (0514), AGLA 04CRIR, AGLA 04TIR, ICC22-22995, 22995.

All States

QoL Fixed UL

Product Form #'s State Applicability
QoL Guaranteed Plus GUL II

Policy Forms: ICC15-15442 and 15442.

Rider Numbers: ICC23-23600, 15600, ICC18-18012, 18012, ICC22-22995, 22995,15972, WMDR, ICC14-14002, 14002, ICC23-23602, 15602, ICC23-23603,15603, ICC23-23604, AGLA 04CHIR, AGLA-04CRIR, AGLA 04TIR, 15604, ICC15-15990, and 15990.

All States

QoL IUL

Product Form #'s State Applicability
QoL Max Accumulator+ III

Policy Forms: ICC22-22191 and 22191.

Rider Numbers: ICC23-23600, 15600, 13600-5, ICC18-18012, 18012, ICC22-22995, 22995, 14306, 07620, ICC14-14002, 14002, 15996, 15997, ICC15-15994, 15994, ICC18-18004, 18004, ICC23-23602, 15602, ICC23-23603,15603, ICC23-23604, 15604, AGLA 04CHIR-CA (0514), AGLA 04CRIR, AGLA 04TIR.

All States, except NY and VT

QoL Value+ Protector III

Policy Forms: ICC16-16760 and 16760.

Rider Numbers: ICC23-23600, 15600, 13600-5, ICC18-18012, 18012, ICC22-22995, 22995, 07620, ICC14-14002, 14002, ICC15-15992, 15992, 15997, ICC18-18004, 18004, ICC15-15990, 15990, ICC23-23602, 15602, ICC23-23603,15603, ICC23-23604, 15604, AGLA 04CHIR-CA (0514), AGLA 04CRIR, AGLA 04TIR.

All States, except NY and VT

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© 2025 Corebridge Direct Insurance Services, Inc. Agency services provided by Corebridge Direct Insurance Services, Inc. (“Corebridge Direct”), CA license # 0B57619 and AR license # 0100105378, a subsidiary of American General Life Insurance Company (“AGL”), Houston, TX and an affiliate of The United States Life Insurance Company in the City of New York (“US Life”). All companies above are wholly-owned subsidiaries of Corebridge Financial, Inc. AGL does not solicit, issue, or deliver policies or contracts in the State of New York. Corebridge Direct offers policies on behalf of affiliated and unaffiliated insurance companies. Guarantees are backed by the claims-paying ability of the issuing insurance company. Products may not be available in all states and product features may vary by state. All prices quoted are non-binding, and the ultimate premium amount for any policy is determined by the underwriting insurance company following application. For all companies mentioned, their financial professionals and other representatives are not authorized to give legal, tax, or accounting advice. For advice concerning your individual circumstances, consult the appropriate professional.
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